It’s Time to Break the Silence...
Hidden in the back of the medicine cabinet, disguised with clinical labels, and marketed to your grandmother.
The result? We ignore it.
We treat our gut like a mystery until it becomes a problem. But ignoring your digestion doesn’t make you tough, it makes you slow, bloated, and tired.
We started Mr. Regular because we were tired of the choice between “drinking wet sawdust,” doing nothing… or choking down something that looks like it belongs in a hospital cabinet.
Own The Throne
Walk down the supplement aisle and you will see the same old story: clinical labels, chalky powders, artificial sweeteners, and products designed for “patients,” not for men who want to feel and perform at their best.
The reality is simple: most people are not getting enough fibre. Not because they do not need it, but because too many of the options feel outdated, unpleasant, and impossible to enjoy consistently.
The Mr. Regular Standard:
No “wet sawdust” experience. If it does not taste good, we will not sell it.
No “medicine face.” No grit. No clumps. No forcing it down.
No stigma. No embarrassment. Just a fibre brand worthy of your daily routine.
Built by someone who knew the category could be better.
Mr. Regular was born after years spent in the trenches of the health food industry. I didn't want to launch just another fibre supplement. I wanted to fix a category that too often feels gritty, unpleasant, and outdated.
After years helping drive growth at Bio-K+, one of Canada’s leading probiotic brands, I became deeply focused on the microbiome and the science behind better digestive health. The more I learned, the more obvious the gap became: people did not need more fibre products, they needed a better fibre experience.
That's what led to Mr. Regular.
I built this formula around what I believed the category was missing: clean ingredients, a smoother daily experience, good taste and science that supports the gut microbiome instead of simply adding bulk. My goal was to create a product people would actually want to take consistently.
Mr. Regular is the result of that vision: a better fibre, built with intention, backed by experience, and made for real life.
Christian Larose, Co-Founder, Formula & Brand Voice